3 Youtube Campaign Optimization After Uploading The Business Video

Youtube marketing is one of way of proving to one’s business that it is capable of crawling in the tough battle of businesses. So far, Youtube, a Google-owned social media company, has grown more than 25 percent annually, and with this, it is also evident that the platform creates actual successful industrialists.

In lieu of this, campaign optimization is needed for the video to become progressive in terms of all the elements known to all online marketers – content, search engine optimization and fame on social media. The process involves advertising on AdWords, directly engaging the videos on the Youtube search results, blog posts, social media postings and more.

Furthermore, it is important for every campaign to be data-ready and all the information needed per day are all aggregated. There’s always a room for improvement if this is the case. Another part of campaign management is when the marketer invests not only on pay per click ads but also establishing social media circulation. Instances such as failures and regrets on online marketing will always be present, but with the proper guidance from a reliable source, everything is possible.

PPC Hero unveils their campaign optimization tips in three different categories. All credits go to Kristina McLane who did a very fantastic job on her blog post.

Review Column Options

Columns can be customized to show metrics that fit most directly with your desired goals. If you are looking for video engagement, the ‘Views’ columns show how many viewers watch the video to completion. The ‘Audience’ columns show additional details on your earnings. Earned views, subscribers, shares and likes are additional engagement with your other videos and channels after viewing the video ad. Conversions will show up in the ‘Conversions’ columns. ‘Branding’ columns show how many people view and see the video ad, which is useful, if the advertising goal is brand exposure.

Before judging the success or failure of a campaign, it is important to look at all metrics. If a large percentage of viewers click to the website, but do not convert, this might be a campaign that becomes a traditional remarketing campaign in AdWords. There is value in identifying targets that might bring in low-conversions, but have 20% of viewers watch the entire video. By reviewing each set of columns, we can identify what stage in the search funnel that the campaign is targeting.

Conduct Placement Reports

Similar to the Display Network, conducting placement reports on a regular basis is a good way to cut spend coming from unqualified traffic. Checking targeting for specific keywords, if you are advertising on YouTube search or placements, is the best way to shape campaigns for their best performance. For any low converting video campaign, I look at clicks to the website verses actual views.  If there is a low click-to-website rate, then I will exclude the placement from my targets.

Try Different Targeting Options 

Because average cost-per-view can be less than $0.10, there is some wiggle room to play with different targeting options. In the account above, the average cost-per-conversion in AdWords is over $100. While YouTube conversion rates are very low in this account, when a YouTube conversion does occur, the cost-per-conversion is much lower than the account average, because of the low cost-per-view.

Checklist After Publishing A Video Ad: Analytics, Annotations And AdWords

Are you aware that Google AdWords work not only for a website’s performance in the Google, Yahoo or Bing searches but also in Youtube? Are you trying to build up a Youtube channel but you’re already done uploading a well-executed video but not aware of what to do next? Well, Shopify answers the details you need.

With their help and our thoughts expounded, this video advertising techniques help the business marketer to revolve on the nature of video searches.

Dan Wang, an SEO expert, posts:

Use Analytics to Understand What Works

YouTube provides a wealth of data on your video performance. Take full advantage of it.

The data is nearly comprehensive enough for you to know exactly what works and what doesn’t work.

We’ve recently published a detailed post on how to analyze your videos. It shows you how to take a much deeper dive beyond looking at the total number of views.

Look it through to figure out how to monitor your views over time, discover a breakdown of your sources of traffic, and analyze the demographics of your viewers.

The algorithm changes in the way how other websites act and publish online. The mere fact that the algorithm is constantly changing can be the hard part on understanding the visions of such search engine platforms like – Google, Yahoo and Bing. But to be honest, it is like learning how to drive – may take time but it is never hard especially when the driver has already managed to cope with the steering and acceleration.

One part of creating a big difference is knowing how the analytics work – from the search engine optimization to the content and viruses one’s site may have. Opening one’s mind on the leverage of videos and content can basically create a massive difference.

Use Annotations to Keep And Engage Your Audience

Those little boxes that pop up as commentary or ‘Subscribe’ links? They’re called Annotations.

Annotations are a YouTube feature that let you put text and links over your videos. These can be humorous interjections, after-the-fact comments, appeals to subscribe, or links outside of YouTube. Used properly, annotations can give you a boost in subscriptions and views.

It’s easy to add them to your videos. Simply go to your Video Manager, choose the video you want to edit, and use the down arrow on the Edit button to enter the Annotation manager.

There are two general types of annotations available. The first are little speech bubbles that appear as interjections or commentary on the video. You can adjust their font, box size, and length.

The second type of annotations are active links. These are further broken down into different categories. You can link to another video, to your channel, to a fundraising cause, or to a particular playlist. You may also direct people to subscribe to your channel; subscribers get notified every time you post a new video. You’re also able to link to external sites, but only sites that you own. You’ll need to associate your account through Google Webmasters to verify that. YouTube provides more detailed instructions for posting external links here.

Caution: Be careful about including too many links and text boxes in your video. They start losing their effectiveness if they start to clutter. Remember, your viewers are here to watch a video, not to read a book. We recommend a light touch: a few note boxes here and there, a subscribe button, and perhaps a link to your store at the very end.

Adding annotations and some additives play a huge factor in video marketing. Apart from that, the more engagement with the audiences, the more possibilities that the comments section, and even the subscribers, would boost up. Why? Because adding annotations, despite some consider it annoying as it just pops up, builds up chances that the audiences might get involved (i.e. landing pages, channels, websites, selling platforms and more).

Advertise with AdWords

You can also promote your videos through paid advertising. YouTube is owned by Google, and so it’s simply a matter of using AdWords for Video.

You’re able to advertise on three domains: as a pre-roll ad before the videos that people watch; as a banner ad when you’re browsing the web; or as a promoted video when people search for similar videos on YouTube.

The same with Google AdWords, AdWords for video aggregates the data in terms of how the viewers react. Moreover, summing out the difference between word 1 and word 2 makes a fine line of changes to be made. Accordingly, the use of AdWords for video can help the channel, the subscribers, the likes, the comments and one’s business or blog as well.

Need to learn more? Share your thoughts below.

Video Marketing 101: Entrepreneur Releases October Issue Of Proper Advertising

Stopping YouTube’s advancement is like stopping a bull from killing the human in Spain. Thanks to the latest updates and tweaks on the YouTube’s interface, business marketing has never been this easy and convenient. There are so many features to watch out for especially that YouTube now adds Shopping Cards, which we will unveil soon.

YouTube has intensively building more blocks of innovations in their platform. With this, video advertisers can set aside the website and extensive search engine optimization from Google, Yahoo and Bing searches – like the way online shopping websites are focused on at the moment.

Entrepreneur shares three tips for marketers on how to successfully advertise a YouTube video. We will be expounding some and share some of our thoughts every end of their statements. Learn more from their October 2015 issue.

  1. Use video to promote other content you’ve created.

Say you’ve produced a “pot roast” piece of content—a weighty, meaty asset like an e-book or white paper that you’d like users to download, perhaps in exchange for their email address.

Create a short video to embed on the landing page of Facebook or LinkedIn—or wherever it is that you’re promoting it. The key here is to make the video not just promotional but educational: Feature the author or a subject-matter expert sharing an insight or two; don’t simply implore people to download the content.

It’s hard not to love video-hosting company Vidyard’s cheeky video that promotes its video marketing handbook. (Yes, that’s meta!) Kitchener, Ontario-based Vidyard gets points for making a video that carries off a hat trick: It’s funny; it’s creative, marrying old-school ’80s workout gear with Rocky-style training; and—most important—it’s useful as a tool for those looking to up their video marketing game.

Creating more videos after you have successfully created a website and other social media accounts like Twitter, Instagram, Twitch and LinkedIn could build a great difference. Social media is a great liaison in connecting with people – especially customers globally, so never forget to share it on Facebook and other platforms. You will never know if success is already knocking at your doors.

  1. Live-stream comments and discussion.

Video live streaming is beginning to gain momentum, with Periscope and Meerkat emerging as the frontrunners. These platforms allow you to broadcast video to anyone in the world. Early adopters are still testing it, and a few have amassed significant followings. (Amanda Oleander, a Los Angeles artist, has been called Periscope’s “breakout star.”)

The options are limitless. You could stream live events or openings or record a podcast live. Even better: Consider using live streaming to share thoughts you have about developments in your industry and to get immediate feedback from your social audience.

For example, entrepreneur and marketing consultant Marcus Sheridan wrote a thoughtful piece on his blog (thesaleslion.com) about the implications of live-streaming video—in particular, how transparency will transform business. Then he took to Periscope to discuss the findings with his followers, sharing the same content with a new audience in a new format, fielding questions and comments and extending the life and reach of his blog post.

Being involved in forums and other networks that involves discussions can be a good standalone progress. Reddit also offers submitting new text posts or even URLs on their platform. With this, social media users can join the crowd who are aiming for more people. If the product talks about religion, politics and other sensitive issues, then forums and big discussions are for you.

  1. Use video as the source for other content assets.

Video interviews or web series are fairly commonplace—you might interview an expert or thought leader, then publish the video on YouTube or Vimeo or your own site via a marketing platform like Vidyard or Wistia (to name two). Or you might create a regular series in which people from your company answer questions. Sheridan regularly makes videos answering common questions like “What’s the formula for writing a perfect meta description?” His answers are short (around two minutes) and specific—which makes them useful and easy to consume.

An even better approach is to use that video as source material to create even more content—reimagining it in various ways to reach new audiences. For example, you could syndicate the audio portion on iTunes and transcribe the video (using Rev or CastingWords) and edit it into a Q&A text interview for your blog. That way, your single video will have a bigger footprint that reaches more people in multiple formats.

In YouTube, people are not just looking forward to shopping or some unique products. There are also tutorials and even video bloggers, so working on the basics and what works for the mass is way more essential than delivering what they don’t know. Never give up!

Getting More Youtube Thumbs Up From Social Media Examiner

Having difficulties in getting more thumbs up on your Youtube video? Actually, it is not as easy as 1, 2, 3 to get a high number of positive thumbs. Moreover, if you are into video marketing, more Youtube subscribers are needed in order to get more than 100 likes and less dislikes. Make sure that you are not wasting the audience’s time; and have them either bounce or leave a thumbs up.

Thanks to Social Media Examiner, they have divulged ten tips in order to make a marketer’s video more worthy of watching. The credits go to the writer of the said tips and techniques guide.

#1: Educate

Tell people about your product or services.  Give the details on features and benefits.  Tell them everything they’ll receive once they make the purchase.

#2: Answer questions

What do you get asked most about your product or services?  Most of us can think of a list of at least 5 to 10 questions we get asked often.  Make short 2- to 3-minute videos clips where you state the question and then the answer.  These are easy to make and extremely valuable to your prospects.

#3: Do a product review

Find a product or service that would be of interest to your niche and your audience and do a review on its benefits and features.

#4: Grow your list

If you have a business, you need a list of potential clients.  Make a video to encourage your prospects to give you their name and email in exchange for something you will give them.  You can give away an ebook, an article (tips, strategies and how-tos are always popular), a tutorial video, a free consultation, a type of assessment, etc.  Figure out what your prospects would find most valuable and create a giveaway around that. (Here’s a hint:  give away your best stuff.  Don’t hold back.)

#5: Talk about your case studies and results

Make a video about the results you were able to achieve while working with a client or talk about a case study and show what you did for them and how you can do the same for the viewer.  You can also show a case study of someone who did not follow your guidance or use the method you teach and failed. Another similar idea is to read testimonials from your most satisfied customers while weaving in key examples.

#6: Tell a story

People can relate to you when you tell a compelling story.  Weave a lesson into your story as a takeaway.  You can also tell about an event from your past that has shaped who you are or how you do business today.

#7: Debunk myths

Talk about the top three myths in your industry and give real examples to show why they are truly myths.

#8: Take your viewers behind the scenes

Take your viewers outside of your office and show yourself in your “natural surroundings.”  If appropriate, introduce your family and show things that are meaningful to you.  Tie in some of your business secrets—how you organize your business, what type of setup you use to get things done, etc.  Pull back the curtains and give tips on how you do business.

#9: Ask questions and answer them

Ask your viewers some key questions that will spark conversation about their wants and needs as they relate to your niche.  Personally answer the question yourself and then ask your viewers to leave their answers below in the comments section.  This will start discussion.

#10: Additional video opportunities

There is so much you can do with video.  Besides filming yourself, you can also do screen captures (ScreenFlow for Macs and Camtasia for PCs are great options), slideshows, and use Keynote or PowerPoint slides to tell your story.

Are you impressed of how Social Media Examiner gave details? Give us a hint below!

Video Marketing Percentages Skyrocket In Few Years

Video marketing is the best way to market your business especially nowadays. There are so many ways in order to make your business stand out, however, there are also a lot of competitors out there who are aiming to build a name in the industry as well. If you are trying to make the best of it, then make sure that you will follow the steps in the latter part of this article.

According to a report from eMarketer, businesses are now aiming to develop a whole new platform wherein their investors and clients are trying to review them based on videos. Moreover, the influential part of this is that having the businesses build more businesses by the use of video connections. The success rate wherein people are continually giving revenue to the business’ ether chest is what makes it more interesting. Profitable may be the shortest term for this.

“Based on the survey, it’s not clear how well video can serve so many purposes. Though one in four respondents said they thought it was “very successful,” another 60% were positive but much less sure. Marketers may realize some of their problems come from a lack of focus. Nearly half said the lack of an effective strategy for video marketing was the biggest obstacle to their success. A lack of compelling content registered 40% of respondents, followed closely by complaints about inadequate budgets and production resources. Research suggests that video is one of the most effective B2B tactics for lead generation, but that many B2B marketers aren’t using it,” according to the report.

With this, there are so many business marketers, too, who have their sales plummeting. Due to this, the right amount of investment they put on a single business needs to be thought for a period of time, it could take even years. Due to this, some companies hire a lot of consultants for their businesses to grow, but that’s not healthy for the company. Below are the simple tips you have to follow:

  1. Collect some feedback

Many marketers release videos with a lot of uncertainty. There’s often no internal review process and you can ultimately be a bit unsure if your target audience will like your content before you release it into the wild. This year encourage your team to be especially critical when reviewing your videos, and – as Reel SEO suggests – send out a secure version of your video to select contacts with a survey to get some external perspective.

Did your test audience find your call to action compelling enough? Did they get your jokes? You can use a pre-release to find out if your initial concept (and the desired action) is clear.

  1. Use email gates to capture leads

The majority of your videos have to be more than entertainment alone if they’re going to drive business. So, just as you use email gates on white papers, add gates to select videos to collect contact info.

If you set up a newsletter last year, for example, an optional email gate on your latest video can prompt subscription to that channel before viewers gain access to full-version content.

In 2014, find small ways to optimize your content for lead generation and use video as a way to drive subscription to your other content initiatives.

  1. Use your first few seconds wisely

Based on attention span data, you’ve only got about eight seconds to capture your audience before they’ll bounce. To combat short attention spans, use the first line of your video to qualify viewers right away. In other words, if the first line of your video is super specific, you’ll instantly lose the portion of the audience that is least likely to convert and you’ll be left with those in your target market you can actually persuade.

Video requires you get to the meat of your message much faster and by aiming to hold at least 60% of your audience until the very end, you’ll set a benchmark for success. You can read an article outlining how to do this here.

  1. Spice up your B2B message

Think Red Bull is the only brand that can have fun with their videos? Think again! Video marketing makes for an exciting goal because you’ll need some creativity to stand out among the marketers doing it right.

This year develop and schedule a minimum of five video nurturing campaigns or create a series of episodic brand content. Be sure to tailor your videos to all stages of the buying process and personalize the content for decision makers in your industry.

Whether you use a song, a rap, a clever parody, or spoof a famous ad campaign – aim to create something memorable and timely with storytelling techniques. Check out some inspiring B2B video examples from top brands to get you started.

  1. Implement a process based on performance

One of the biggest marketing challenges is connecting video campaigns to ROI. If you start using video analytics, however, you can visibly see exactly which campaigns are making a difference based on attention span and whether your target market is engaging all the way through to the end of each video.

Playstation 4 to Beat Xbox One with Youtube Mass Live Streaming

Believe it or not, Sony’s Playstation 4 is now unveiling its third version where it includes Youtube live streaming. This will be the most number of updates in the history of Playstation gaming. The amount of revenue Playstation has recorded since it launched the 4th release has been continuously growing.

The capacity of the said gaming console has been increased to 10 GB from the original 1 GB. The way it shot up gave more spaces in live streaming.

“The PS4 uses this cloud storage for save files, but at present, it quickly fills up. In addition to increasing the capacity, the update will also add a meter that allows users to monitor their online storage, making it easier to check when you’re about to run out of space and delete files accordingly,” The Verge reports.

Youtube, being one of the best working social media websites of this generation, is evidently working on a good opportunity with Twitch. Moreover, the social media company is trying to further bloom games’ video advertising on Twitter.

“Interface tweaks and community additions round out the 3.00 update. In-game events such as double-XP weekends will be flagged up in a new dedicated events hub, and users will be able to create communities around games or interests, each coming with a messageboard, a place for shared screenshots, and an easy way to join parties with other members. If you play together with the same set of people a lot, you’ll soon be able to designate it as a favorite group, making getting yourDestiny raid squad together much easier than it currently is. It’ll also be simpler to jump into a friend’s game from the Now Playing screen on console startup, and you’ll be able to request to watch their session in action, should you want to do some backseat gaming,” says on the report.

The update will be available soon enough when the Version 3.0 gets launched and such Live improvements will be exclusive for Playstation online video broadcasting, and many more.

It was also reported that Xbox One has been winning the best gaming console that offers live streaming. According to IGN, in the user interface, where the players feel the experience of a real-life gaming, the power of the Xbox One can absolutely set the bars high.

In order to create a major overhaul on Microsoft’s creation, Sony’s evidently need to step up. In sports streaming, the Xbox one offers massive apps for several games such as basketball, football, baseball and more. This feature of Microsoft’s gaming console and absolutely beat the competitor.

Lastly, Xbox One has ore free apps and cable substitutes. If this is the case, Sony Playstation 4 really has to step up.

“All of Sony and Microsoft’s current consoles can now stream video files from your PC to your console. The Xbox One has support for just about every file format you can think of, while the PlayStation 4 (which just added a media player during E3 2015) lags slightly behind due to overlooking the Windows Media Video format. It may not be the most popular, but it’s still widely used enough to count as a big gap in the PS4’s suite of compatible formats. Meanwhile, the Xbox 360 and PS3 are missing support for MKV, which is a pity—the format continues to grow in popularity, but support for it likely won’t get added now that both consoles are in their twilight,” IGN reports.

So obviously, it’s a good idea that PS4 comes to light and bring its gaming face on.

PPC Marketing Discussed: Easiest Points Revealed

Pay-Per-Click or PPC Marketing is the process wherein a post, blog post, website, or any form of article is advertised and set as Google’s priority result once you search something. An example would be the simplest words like “flower,” “dog,” “cat,” and etc. These are basically too complex to be summarized in a manner wherein the results would be rounded off.

For so many reasons, Google, and other browsing platforms, are entitled to just accept a post and include it to their algorithm. Just like a table where dishes are served every mealtime, one can put as many as he/she likes. But they could vary depending on how one placed the dish’s plate.

Inbound marketing strategy when certain keywords are attributed by inbound links to another website. The amount of domain authority can recreate a whole new power to the site that creates its own strength in Google searches. This, however, is the exact opposite of PPC. From the term itself, PPC refers to “payment” where one is charged at least 0.5 cents every time a user (like yourself who have found this site) clicks a certain ad/post.

The position of a certain PPC also depends on the strength of the post’s elements combined. Just to expound, a certain post must consist of elements: keyword, inbound links, out-bound links, plagiarized-free sentence constructions and right sources. Some would say that PPC is as easy as paying an event’s place for a major birthday party. It’s absolutely not.

For a certain PPC to work, it needs the beauty to which Google algorithm would be alerted so it becomes the main priority among the different competitors. An example for this is having six competitors battling for the top spot in the advertised PPC entries. Before Google let the topnotcher, the article needs a strong entitlement to its domain and sub-factors such as audiences, media or once again, sub-keywords.

How to Manage Keywords for a Better PPC Entry? (WordStream details; citing sources.)

The foundation of any PPC search engine marketing campaign is keywords. You need to develop a list of keyword phrases related to your business offering so you can get your name out there in front of people looking to buy what you sell. This starts with keyword research, which you can accomplish in a number of ways and with a number of search marketing tools.

With a large keyword database that’s continually growing larger, you can’t afford to just plop everything into a spreadsheet and hope for the best. You need an effective way to organize your keywords. And segmenting your keywords into tight, relevant groups is an extremely important aspect of keyword organization. Remember that relevance is the key to high Quality Scores and strong PPC marketing ROI. When you group your keywords by relevance, you’re setting yourself up for success, because:

It’s easier to write relevant, targeted ad copy around small, tightly organized keyword groups.

Small segmentations encourage bidding on narrower keywords, which are less competitive and less costly—and also attract more qualified searchers.

When your ads are more specific and relevant to the keyword, your click-through rate improves, which also has a positive effect on Quality Score.

Video SEO: Proven Ways To Optimize Your Video Contents

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We all know that Google tops everyone else in the search engine game, but plenty of us still don’t know that YouTube just lies second, next to Google’s spot. According to latest estimates, over 100 hours of video content is being uploaded to the popular online video platform every minute. What it means for brands is, YouTube can be a perfect avenue to tap and reach your potential audience.

Although uploading your content to YouTube seems like a mundane, it’s highly recommended to optimize your videos. Just like optimizing articles and other contents, doing so with videos can greatly do works that you never imagined could be achieved with YouTube videos.

Before anything else, it’s also important to note that the basic in SEO also applies in the case of video optimization. That is, content is the king! It’s a benchmark that every brand or marketer should highly put into consideration.

The rise of incorporating video contents on your website is rooted by the fact that it typically brings more engagement and interest to your site compared to traditional articles. To help you get started, we have compiled he best and proven ways to improve your video SEO.

Video SEO Guide: Optimization Best Practices

Your first step in a video strategy is of course creating the video, so I recommend checking out this Forbes article about how to film a video as well as what types of subjects typically work well. After you have your video ready to go, you have to decide if you’re going to host that video on YouTube or on your actual website.

The vast majority of companies host their video on YouTube because it’s easy, free, the second largest search engine, and you can still post your YouTube hosted videos on your website. In short, it’s just easier to rank on YouTube; although there are several reasons, discussed here, why some companies prefer to host a video on their own site.

If you are going the YouTube route, there are several different criteria the YouTube algorithm looks at when it comes time to rank videos:

  • How often the video has been viewed.
  • How long someone views the video.
  • How often the video appears in a person’s playlist.
  • The number of positive rankings/comments.
  • The number of subscribers the creator (you) has.
  • How often the video is added to a playlist.
  • How often the video was embedded on the web.

In order to create a video that has a good number of these factors, your video must be a quality video that is relevant to your audience, but also optimized for the YouTube bots.  Below are a few video optimization tips:

  • Use Keywords.

This is an excellent place to start when it comes to optimization. Just as with a traditional piece of content, you want to be able to tell the bots what your content is about, and keywords are a huge part of that. You want to make sure your keywords are natural, but it doesn’t hurt to make it a point to include keywords in your title, description, and tags (discussed below).

Of course, part of using keywords for optimization is doing a little bit of keyword research, which you can make happen here. As you might have assumed, you have a better chance of ranking well on a YouTube search; however, it is possible to rank on both YouTube and Google GOOGL -0.02%. Certain keywords lend themselves to ranking well on Google, such as the popular example “cute cats.” Google knows that when people type this in they want to see videos as opposed to an article about why cats are cute.

Long story short, when you are choosing a keyword that might work well for YouTube, do a quick check to see if Google is putting video results for that keyword on the first page. If so, you’ve picked a good one.

  • Have a Catchy Title.

Of course part of optimizing your video is having a title that will really stand out, but what many people forget is that your title should also include your keyword to cater to the Google bots. The way in which you word your title will also affect your SEO. For example, if you’re trying to rank for the phrase “learn to snowboard,” you would want your title to say something like “Learn to Snowboard in 10 Steps” and not “10 Steps to Learn to Snowboard.” The beginning is always the best place for a keyword, and it has to appear natural.

  • Create a Thorough Description.

It’s important to remember that the YouTube bots cannot actually watch your video, so the content you have on the page is how YouTube determines the contents of your video. Your description is the spot where you can add the most text, so you need to make it count. This is where you should be utilizing your keywords—this will help you rank for those keywords as well as long-tail keywords.

David McElveen, Managing Partner of HigherVisibility, explained that he has found success when including a transcript of the video in the description. He says, “putting your transcript in the description is an excellent way to include relevant, keyword-rich content that will help both your viewers and your optimization efforts, particularly if you are discussing a confusing or involved topic. People typically want to be able to refer back to different sections of the video, and a transcription gives them another outlet to do that.”  I’ve had great success with this as well, it will also help drive more organic visitors to your site/video as well.

  • Include Tags.

When it comes to video, tags actually do matter. You want to use important key phrases and keywords as simply another way to let the bots know how your video should be categorized. Think about what your target audience might search for and then use those terms as additional tags for your video.

  • Sitemaps and Schema.org.

Creating a sitemap is the easiest way to let the bots know you have a video on your website; thus helping them index that video. This is the best way to help show people your video on your website as opposed to YouTube (this is the preferable option, it’s just more difficult). Visit this link from Google to learn how to create a video sitemap and more about why it matters.

Finally, schema.org is also a great way to ensure you have an optimized video. This HTML markup offers additional information to the bots (particularly describing your video), and it will no affect any video sitemaps that you’re already using.

Additionally, there are several more steps that one can do to help make sure the video you’ve uploaded stands out from the rest. You can simply add annotations, video rich snippets, and custom thumbnail images.

Link building, syndication and social media sharing can also help your video gain popularity. Put in mind that video content doesn’t neccesarily differ to traditional content. Just like your articles, as your video gains popularity, the more natural links and embeds will start to come, thus the more natural the SEO optimization will be.

Here’s further tips on how to optimize your videos for search engines.

5 ways to optimize video for search

With video expected to reach 90 percent of all web traffic by 2014, Google continues to hand over its search engine real estate to video content, pushing traditional web results further to the bottom — if not completely off — the page. While Google’s widely used “universal search” causes problems for organic web results by limiting its plain text results, it opens the door for websites with video content. Despite these new opportunities, businesses repeatedly neglect video in their SEO strategies.

From viral ads to mini-documentaries, internet videos are becoming the quickest way to offer unique content to a broader audience. Moreover, they are tools (which many e-commerce businesses already have in their arsenal) companies can use to complement their overall SEO strategy toward achieving a first-page ranking on Google, not to mention drive traffic, leads and content sharing. With a 41 percent higher click-through rate than plain text, according to Search Engine Watch, videos are integral to the success of any SEO strategy.

Here are five simple ways to start optimizing your video content for top search results.

Quality matters

If you’re in the business of selling footwear, posting a cooking video would be both out-of-place and ineffective. To successfully incorporate video into your web presence, make sure you’re providing useful and relevant information. Never upload a video for the sake of having videos. Google is flexible on what it considers video content, so there’s no excuse for having nothing at all. Animated slide shows, screen captures, and images work just as well as b-roll. When choosing what content to display, keep it short, 10 minutes at maximum. The longer the video, the more likely you are to lose your viewer’s attention. Divide lengthier clips into multiple segments that can be programmed for release over a period of time. Shorter clips enable you to associate each with more accurate keywords, which, in turn, increases views.

Host or post your video

For the location of your video, there are two primary options: host it locally on your own site, or post it on a third-party site, such as YouTube or Vimeo. Hosting videos directly on your page is the best move for increasing traffic to your site. Posting clips elsewhere, however, is the appropriate solution for maximizing total views and social media shares. Ultimately, the smartest bet is to host and post — but note that the upload process differs slightly for each. Make sure to include “video” in the title and description when hosting on your own site to make sure it’s properly indexed (this step is unnecessary on video-hosting pages.)

Use keywords in all of the right places

Google can’t analyze a video and “read” its content, making keywords and tags crucial components in allowing search engines to unlock your video’s contents. Google ranks videos primarily on the margin of overlap between search keywords and the clip’s title, so take the time to weave important terms into the naming process. From there, don’t skip the seemingly minute details: Make sure to utilize video tags, write a complete video description, and build an identifiable URL to increase your video’s exposure. Associating a text transcript with your videos is also a great way to provide search engines and sites like YouTube or Vimeo with an inside look, and make your content accessible to special-needs audiences.

Adjust your sitemaps accordingly

One of the most common video SEO errors is the belief that after posting a webpage with video content, the video is automatically indexed and linked to your site. This is not true. Without a video sitemap, Google is blind to the subject of your video and will be unable to index it or include it in related search results. Creating a video sitemap lets search engines specifically identify and tag your videos, making them recognizable by web browsers. An effective video sitemap should include the video file, a thumbnail image, a full title and description.

Spread the word

After optimizing your video on the back-end, it’s time to spread the word. Post links to your video on Facebook, Twitter, and your company blog. Allow and encourage viewers to comment and share your video with their networks. The more you promote your multimedia content, the more visible you’re likely to become, which can translate to more site visitors and, hopefully, more sales.

You spend a lot of time and energy creating video for your audience, so make sure that you make the most of it by optimizing it for search. Well optimized and relevant videos can deliver traffic over a long period of time.

Image Credit: Featured Image

How YouTube Can Boost Your Video Marketing Success

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Today’s very fluid video advertising atmosphere is occurring because of the way that various noticeable online entities are seeing the limitless opportunity for video marketing; and they’re burnt out on seeing it all end up on YouTube.

No one can argue that YouTube stands out by miles that anyone who tries to rival it . With more than 300 hours of feature transferred to YouTube every 60 seconds, and that feature being shared all over social networking sites, numerous online entities feel that they can take their share of the cake and lure users to remain on their websites.

This article takes a gander at the subtleties of each of these socially-driven video advertising opportunities so you can see how to better utilize them for your business.

Amplify Your Video Marketing Success With YouTube

With over a billion monthly unique visitors, YouTube has an audience for just about any type of video content. You know a ton about your area of expertise, so share your knowledge by establishing your own YouTube channel.

There are tons of benefits to incorporating YouTube into your video marketing strategy. The main one is: Google owns YouTube, which means videos published on the platform rank really well in search results. Additionally, creating valuable videos that help buyers and sellers understand the market also make leads feel more connected to you. If you execute your video marketing strategy well, you can turn 10 minutes of your time into an invaluable, evergreen, trust-building marketing tool!

Follow these 5 steps to establish a successful YouTube channel:

Produce engaging content:
Create content that is engaging, informative and entertaining. I recommend creating a combination of evergreen educational videos (that will remain relevant over time) and fun videos that are short and highly entertaining (e.g. showcasing a local event that’s really unique).

Come up with memorable video titles:
Titles that get people curious will drive traffic to your YouTube channel, so spend some time brainstorming great titles. Be sure to include relevant keywords and keep the length at 50 characters or less for greater reach and better search engine optimization.

Customize your channel:
Creating a visually appealing channel not only helps establish your brand identity, but it also shows that you know what you’re doing. Be sure to optimize your channel bio and custom URL to maximize audience appeal.

Take advantage of channel trailers:
YouTube allows you to create a brief trailer that plays automatically when someone visits your channel. For best engagement, create a 60 second video that tells your viewers why they should listen to you and set it up as your channel trailer. Be sure to provide a short introduction of who you are and why you’re the best at what you do. Click here to learn more about channel trailers.

Optimize your video descriptions:
The content in your video descriptions is absolutely essential to real estate video marketing success. The more concise and compelling you make your description, the more people will want to watch your video. Each description should give a brief summary on what you’ll be covering and should include keywords focused on terms leads will be searching for in order to find out about real estate in your area. You can also incorporate links, so be sure to add URLs back to your website and other social channels.

The dominating force of YouTube can certainly drive your video marketing success to shoot up since it gives anyone a substantial opportunity to create a robust online presence not to mention the following that you might develop along the way.

Just like any other strategy, YouTube Video Marketing can be a daunting task. It takes time and consistent effort to get the most benefits from the video platform.

We also took the initiative to curate what we think are the best video ads ever published on YouTube. You’re welcome! 😉

The Top Five Favorite YouTube Video Ads Ever

According to the ad makers, brand shapers, copywriters, and coders who responded to the AdWords Agency Blog’s invitation to cast their ballots, the favorite YouTube video ad of the past 10 years was Turkish Airlines’ “Kobe vs. Messi: The Selfie Shootout.” The ad currently has almost 141.3 million views, 241,000 YouTube engagements, 237,000 Facebook shares, and 32,000 Twitter tweets, according to data from Tubular Labs.

Combined, these top five iconic video ads have been watched for over 7.7 million hours on YouTube alone. Do the math and this means viewers have actively chosen to spend over 875years watching these YouTube video ads!

What’s certain is, the success of these YouTube Ads clearly defines what YouTube can do to you and the videos you market.

Image credit: Featured Image

4 Proven Ways to Maximize the Value of Your Video Marketing

By now, most marketers have realized that video isn’t a passing fad. It’s the real deal when it comes to delivering authentic storytelling, and it’s changing the way businesses offer unexpected value.

Companies are even becoming known for their video content. If I say Coca-Cola, WestJet, or Old Spice, for example, you can likely list videos you’ve shared from these brands.

Great videos distinguish you from competitors because this memorable medium opens people’s hearts. Unlike a white paper or eBook, video assets make people feel. And once your marketing crosses over into feelings territory, people want to do business with you. It’s a massive win for your content strategy.

Even though you might be creating content, you’re likely stuck when it comes to advancing your strategy or measuring your performance. As budgets for video marketing inevitably increase, you’ll eventually have to justify your investment and you have to be ready.

That said, here are four things you can do today to ensure you’re maximizing the impact of your video marketing.

1. Start Narrowcasting

The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. 

Mega brands – like chewing gum maker, Trident, for example – can get millions of views because they’re technically making videos to appeal to anyone with a mouth.

Your target market as a B2B company is way smaller than this and your videos should appeal to your niche rather than be broadcast to a huge, irrelevant group. If you narrowcast a highly targeted message capitalizing on your ideal prospect’s pain points, you’ll attract leads who have the interest and budget to actually convert and purchase your B2B solution.

You’ll know you’re narrowcasting correctly if strangers to your brand can identify the exact persona or demographic you’ve crafted a particular video to target. It’s a smarter strategy than trying to boil the ocean.

2. Build a Dedicated Landing Page and Make Video the Star

Another trap most companies still fall into concerns video distribution.

Once you’ve made a video, you likely share it on social networks and wait for the views to roll in. Video can bring in a ton of site traffic and SEO benefits, so it’s actually best to embed it on a landing page on your website and share from there. Ultimately, you want this landing page to feature video as the main attraction. 

Oracle did this particularly well with their Journey to Modern Marketing campaign. Here you can see that guides, social components, and promotion for their blog all live on a dedicated landing page where video is clearly the visual star. 

The 5 part video series resulted in a 120% increase in engagement, and an 85% increase in attribution to the creation of marketing qualified leads!

For more info on best practices, check out this helpful post on video landing page tactics.

3. Measure Concrete Video KPIs

After you’ve spent time and money on video marketing, you need to ensure it’s contributing directly to the bottom line. You can do this after measuring each video’s performance (which is super easy to do with a video marketing platform in place). 

Here are the metrics you’ll want to track for every single video you release:

  • Average time spent on your dedicated landing page
  • The click-through rate on the landing page (what percentage of viewers clicked ‘play’)
  • The video’s attention span (What percentage of viewers watch all the way through and when do viewers typically drop off?)
  • The percentage of those who follow through with your end-of-video call to action
  • The total amount of video content leads consume (how many videos do individual leads watch in a day? A month? A week?)
  • Which specific videos (or combos of videos) did converted leads watch?

These metrics will indicate how engaged your audience is and you’ll learn over time which content to amplify, or which videos you might need to modify to suit your target audience’s average attention span or preferences. On a whole, don’t market what you can’t accurately measure!

4. Start Scoring Leads Based on Their Video Viewing History

Your goal as a marketer is to increase the amount of marketing qualified leads coming into the sales pipeline. As you do this, it’s also imperative to understand which leads you should prioritize based on where they are in the buying cycle or their level of interest. This qualification process is infinitely easier if you have a lead scoring model in place, and it’s an even better model if it incorporates individual prospects’ video viewing history.

For example, if Alan drops by your website and downloads a white paper, he gets 20 points. However, if you’re not accounting for his video views, you’re blind to his actual interest. You see, Alan watched 8 videos in full in the 20 minutes he was on your site (each of them leading him to a particular product vertical he spent lots of time on). If you were accounting for these views, he’d have a higher lead score based on his attention span (indicating high interest) and sales could be notified to contact him immediately.

Overall, if you’re not lead scoring based on how prospects are interacting with video content on your site, you’re blind to quality digital activity and missing out big time. 

Original source:  Convince and Convert